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I'm guessing that in a few years, all of Hyundai's cars will have design that looks like this:

I know you're using hyperbole :) But on a serious note, I would actually say Hyundai's design direction might be going the way of the IONIQ sub-brand they just launched.
 

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From Car and Driver:

Hyundai will no longer sell a hatchback version of the Elantra compact car in the U.S. The Elantra GT, which is based on the global i30, will be discontinued for the 2021 model year. As is the case with many small-car cancelations, Hyundai cites its expanded SUV lineup—specifically the subcompact Venue and Kona models—as the reason for dropping this model.

The Elantra hatchback started off as a wagon version of the Elantra called the Elantra Touring in 2009. The Elantra GT hatchback then arrived in 2013 and was redesigned in 2018. We recently reviewed a 2020 Elantra GT N-Line with a six-speed manual transmission and enjoyed its driving character.

This leaves only a few options in the affordable compact hatchback segment: the Honda Civic, Toyota Corolla, Mazda 3, and Subaru Impreza. The base VW Golf will likely depart the U.S. market after the 2021 model year, as the new eighth-generation version is expected to be sold here only in high-performance GTI form.

The Elantra lineup will carry on for 2021 with the redesigned sedan version—which now offers a hybrid powertrain—and the upcoming performance-oriented N-Line version, which has yet to be revealed in full. And Hyundai still offers the three-door Veloster hatchback, which is available in high-octane N form.


https://www.caranddriver.com/news/a33562725/hyundai-elantra-gt-hatchback-discontinued/
 

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This is the same flawed mentality that Ford, GM and FCA have used to justify their own vehicle offering changes. We're going to offer you more SUV/CUV's & trucks to make up for/replace the sedan, wagon and hatchback models they're discontinuing.. But not everyone actually 'wants' or 'needs' an SUV, CUV or truck.

As I see it all they're doing here is intentionally giving away around a 1/4-1/3 of the new vehicle market to the competition in exchange for the 'potential' for increased short term profits.

Sad they are so short sighted as if, as I suspect, we're looking at at least several 'very hard' economic years going forward here, I tend to doubt a lot of people who may not feel all the secure in their current employment situation will be willing to risk plunking down $40-50-60-70+k (or the equivalent monthly lease amount + deposit) for one of those highly profitable SUVs or pickups the US Big 3 are banking on you buying and that they derive the vast majority of their profits from. To a slightly lesser extent I think Hyundai are looking at things the same way here and in doing so making a mistake but that said, what do I know since I'm not part of the auto business (anymore)..

I can say one thing for sure if my own EGT were to 'vanish' from my garage tomorrow it would never be replaced by a Kona or Venue. No way in hades.. A Veloster N.. perhaps (but not likely due to the price), but that'd be it from the 2021 Hyundai model lineup as it is now. They'd simply loose me as a customer.
 

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Hate to say it but the market has spoken. They're not cancelling the car (in the US) because sales are too strong. It's not profitable to offer the car so they can't justify offering it anymore. It's certainly a shame. It only costs more and more to develop a new car and even more to make it compliant for sale in various markets.


Similarly, folks are constantly complaining online that the manual transmission is dying. Sorry but very few people are buying them these days. To offer a manual transmission in a vehicle is a pretty substantial undertaking...if nobody is buying them it makes little sense to offer them.
 

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Hate to say it but the market has spoken. They're not cancelling the car (in the US) because sales are too strong. It's not profitable to offer the car so they can't justify offering it anymore. It's certainly a shame. It only costs more and more to develop a new car and even more to make it compliant for sale in various markets.

Similarly, folks are constantly complaining online that the manual transmission is dying. Sorry but very few people are buying them these days. To offer a manual transmission in a vehicle is a pretty substantial undertaking...if nobody is buying them it makes little sense to offer them.





I can say I've proudly bucked both of those trends with my EGT so middle finger to 'the market'. LOL


That said, I do agree with your comment. The 'market' (via intensive pro SUV/CUV advertising and marketing {as they make more $ off each one} has spoken, at least in the US.
 
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